Miklós Róth on AI Search (SGE): A Transformation Crisis in the Theory of Everything

The digital landscape of 2026 is no longer defined by the traditional "search results page" we once knew. The rise of Google’s Search Generative Experience (SGE) and the dominance of AI-driven answer engines have triggered what Miklós Róth identifies as the Transformation Crisis. For years, SEO (keresőoptimalizálás) was about winning the click; today, it is about surviving the synthesis. In his SEO (keresőoptimalizálás) Theory of Everything, Róth argues that the transition from a "library of links" to a "generator of answers" requires a total re-alignment of the S-I-C-T Framework.

This article explores how the S-I-C-T pillars—Structure, Intent, Context, and Trust—are the only tools capable of navigating this crisis, ensuring that brands are not just indexed, but cited and prioritized by the AI models that now govern the web.

The Nature of the Transformation Crisis

Under the "Linearity Illusion," marketers believed that as long as they provided good information, Google would send them traffic. However, AI Search (SGE) has broken this social contract. By synthesizing answers directly on the search page, Google has created a "Zero-Click" environment for informational queries. This is the Transformation Crisis: a world where providing "Information" is no longer enough to sustain a business.

According to the theory of everything guide, the solution is to move beyond being a provider of data and become a source of Transformation. In the S-I-C-T Framework, if your content does not offer a unique, expert-led result that an AI cannot simulate, your brand becomes invisible.

Pillar I: Structure – From Pages to Data Points

In the age of AI Search, Structure is no longer just about XML sitemaps; it is about LLM-Readability. AI models do not "browse" websites; they ingest data points. If your site’s architecture is messy, the AI will fail to attribute its answers to your brand.

The S-I-C-T Structural Response:

• Semantic Granularity: Using deep JSON-LD to define not just "what" a page is, but the "Experience" and "Expertise" behind it.

• Knowledge Graph Integration: Ensuring your brand's entities are clearly mapped so that SGE can cite you as a primary source.

• Crawl Velocity: In a 2026 environment, AI models prioritize fresh data. If your structure creates friction, you miss the "Training Window" of the latest model updates.

Pillar II: Intent – The Death of "Information"

Miklós Róth has long argued that intent is a spectrum. The Transformation Crisis has accelerated the "death" of informational intent. If a user asks "What is a mortgage?", SGE provides the answer instantly. The click is gone.

To survive, you must optimize for Transformational Intent. This involves answering the "How" and the "Why" through unique case studies, personal experience, and proprietary data. In the S-I-C-T model, Intent must now be mapped to the user's specific outcome. You aren't competing for a keyword; you are competing to be the "Recommended Action" within the AI's synthesized response.

Pillar III: Context – The "Citation" Economy

In the Theory of Everything, Context is the field of relevance. In AI Search, this has evolved into the Citation Economy. AI models determine what is "true" based on the consensus of high-authority nodes.

This is where the "Four-Field Hypothesis" becomes the ultimate defensive weapon. Many experts read about the four field hypothesis to understand that link building in 2026 is actually AI Training. Every high-quality, contextual link is a "vote of confidence" that tells the AI: "This brand is the authority on this topic." If your Context pillar is weak, SGE will summarize your competitors' content and ignore yours.

Pillar IV: Trust – The Cohesion Force in the Age of Slop

As AI-generated "content slop" floods the internet, Trust (E-E-A-T) has become the only variable that cannot be faked. In the Transformation Crisis, Trust is the "Cohesion Force" that prevents your brand from being replaced by a generic AI summary.

Google’s AI is specifically trained to look for "Real-World Signals." This is why the ai marketing agency approach focuses so heavily on building a "Digital Reputation." By using AI to monitor how your brand is cited across the web, agencies can ensure that the S-I-C-T Trust pillar is strong enough to withstand algorithmic shifts. Trust is no longer a "nice-to-have"—it is the literal boundary that keeps your traffic from decaying.

Managing the Crisis: A 1500+ Word Strategic Roadmap

To overcome the Transformation Crisis, businesses must perform a radical S-I-C-T audit. We are moving from an era of "SEO (keresőoptimalizálás)" to an era of "Entity Influence."

1. The Audit of Entity Health

Is your brand a "known entity" to Google’s Knowledge Graph? If not, you are a ghost in the machine. You must use the Structure pillar to define your authors, your physical locations, and your unique intellectual property through advanced schema.

2. The Shift to "Citations" over "Clicks"

Traditional rank tracking is dying. In 2026, the key metric is AI Citation Share. How often does SGE mention your brand name? How often does ChatGPT or Perplexity recommend your services? This is achieved through the Context pillar—securing mentions in the high-authority "neighborhoods" where AI models gather their facts.

3. The Human-Expertise Multiplier

AI can summarize facts, but it cannot simulate Experience. To solve the Transformation Crisis, every piece of content must have a "Human Signature." This strengthens the Trust pillar. Whether it is a video of an expert explaining a concept or a data-driven report based on original research, the "Human Element" is what prevents AI from simply scraping your value and giving it away for free.

Conclusion: The S-I-C-T Framework as an Anchor

Miklós Róth’s SEO (keresőoptimalizálás) Theory of Everything was built for this moment. While the Transformation Crisis has broken the old rules of search, the underlying physics of the web remain the same. Information still needs Structure; users still have Intent; authority still requires Context; and everything depends on Trust.

By mastering the S-I-C-T pillars, you don't just survive SGE—you lead it. You move from being a victim of the AI's summary to being the Authoritative Source that the AI is forced to cite. In the world of 2026, that is the only way to grow.

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